J500 Media and the Environment


Green Products and Marketing: Let’s Dig In by chrisr11
October 16, 2008, 11:24 pm
Filed under: Business + Politics | Tags: , , , , ,

Join me as I dig into thoughts on green products and marketing.

Chris Ronan



Biodegradable Baby Diapers and Eco Friendly Shoes?! What’s Next? by brookec08
October 16, 2008, 11:29 am
Filed under: Society + Media | Tags: ,
Let’s face it, green products are flooding our stores and we are all so confused that we don’t know what to believe or who to trust. From supposedly biodegradable baby diapers to Payless’ eco friendly shoes, scanning the shelves at my local grocery store or shopping at the local mall has me overwhelmed with terms like green, organic, environmentally friendly, and recycled. I wonder if every company is just seeing this as an opportunity to profit from the interest in green products, or if they genuinely care about the environment.

However, there is a positive message resulting from this movement to green products. There’s been an increase in the number of environmentally safe products being designed by your everyday Joe Sixpack. Innovationit is one of the things I love about this country! Anyone with an idea (and a little bit of money) can create something amazing. This inspires me to think of ways to reuse what I previously considered junk. I was on digg.com the other day reading about a high schooler in Texas who converted his originally gas-powered car to run on batteries. Not only is he saving money by not having to buy expensive gas, he’s also helping the environment.

The examples of innovation are definitely not just limited to the United States . Another great idea I read about came from students in Taiwan who developed a wind-powered bicycle headlight. It generates electricity while the bike is moving to run the headlight and saves it using rechargeable batteries to run the headlight when the bicycyle stops moving. This leads me to ask, what will people think of next?

-Brooke Connell

Photo by Central News Agency

Photo by Central News Agency



Prompts and Questions from CEP by johncwilson
October 16, 2008, 10:27 am
Filed under: CEP Q+A | Tags:
Consider these questions as prompts for your field research. These are questions that the CEP staff would like to begin answering in part or in whole. Also, some bullet points are just statements or “thinking points”, not necessarily questions.

HEALTH CARE:

Does – and if so, how – air and water pollution matter to them, in mobilizing their community on this issue?

To what extent are they concerned about how changes or deteriorations in the environment can create problems with human health?
Do they see these problems such as chronic asthma or acute diseases like the increased insect, rodent, and disease vectors created by climate change
Can they conceive of fighting climate change as a preventative health care measure?
Climate change is projected to bring new disease vectors as ecosystems shift. 
Are healthcare workers prepared to cope with these risks?  How is addressing climate change protecting future health?

AGRICULTURE:

What is their vision for the future of agriculture on the Great Plains – and how long is it? 10 years? 20 years? Just till retirement?
In terms of their experience, how will it change agriculture if precipitation patterns become more extreme, if temperatures rise, and there are fewer winter freezes?
What sort of adaptations will they have to make, and how much will they cost? Is it worth the risk?

LABOR:

How do “green collar” jobs (i.e. manufacturing, operation & maintenance, etc.) provide quality, livable wage jobs for US workers?
With many jobs being shipped overseas, how do jobs in the renewables and efficiency sectors mitigate that?
How can US workers be part of the movement to rebuild our economy in a renewable energy future?
Where do you get your information on climate change and the environment?
Is there a need for continuing education or new training for you to transition into the new energy economy?

FAITH:

“I’m also interested in making faith communities relevant to economic, political, and social conversations on climate change, but to do that, faith communities have to see themselves as relevant to the outside world, instead of as so isolated.”
These messages should be applicable both to clergy and to lay people.
What have major faith traditions had to say about climate change?
What do most religions call their faithful to do on this issue?
How does earth stewardship translate into action on climate change?
What topics currently seem to be occupying the attention of faith groups- and how does climate change relate to those?  

BUSINESS:
What are the messages needed to convince business associations, like the Chamber of Commerce, to embrace conservation and clean energy?
What hesitations do small businesses have when faced with the opportunity to improve efficiency and advocate for cleaner energy?
What about looking at business from the angle of the community? That is, if we develop wind in rural areas, we have the potential to revitalize a community? 
Is there an tourism angle to clean energy and efficiency in the state? Visiting wind farms?
Is the prospect of differentiating your business based on “greener products” and a “greener facility” attractive or lucrative to you?
POLICYMAKERS

What policymakers actually care about, versus what they say they care about, are sometimes lightyears different.
They care most about survival, whether they be in administrative or legislative capacity. Judiciary and regulatory thinks everyone else can go to hell. All of them, though, find themselves on the spot to provide actual leadership in trying times, when what 99% want to do is play it safe and stick to the status quo. So hopefully your group has fun with that. Finding a message that can soothe their fears yet lead them out of the safety zone. Capture the Flag.
There’s a good chance that the economic angle of climate change–long-term cost savings, job creation, tax revenue, will be guiding points for lawmakers  (at least this year).