Filed under: J500 Week 13 | Tags: atrazine, current and future societal needs, fast food, global warming, green and society, green communication, humor, monsanto, politics, satire
I lived with the female version of Ras Trent for two years of college.
Only one anti-drug campaign I know of ever made her stop and think, simply because it was so funny that she didn’t know what she was watching.
Like it or not, we live in a world of multiple and sometimes conflicting truths, where reality is often different for each person. In such a world, laughter can be the best tool for putting all of its complexities in perspective.
William McDougall, one of the theorists discussed in Dr. Jim Lyttle’s research on humor, claims that laughter gives us a sort of release from the stresses of living in a conflicted society. It’s why we laugh at the satiric hyperbole of Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb. We understand the absurdity of the movie because we see very real reflections of it every day, like Atrazine in our water and fast-food being likened to cocaine. When we can find humor in even what seems to be the most desperate of dilemmas, the situation can’t paralyze us in fear and we can still work to fix it.
Unfortunately, I’m not sure whether people are seeing much humor in things these days.
Consider this video telling us that if we don’t shape up immediately, global warming will kill our daughters and we will be responsible.
Such advertisements are just begging for parody from Will Ferrell, Adam McKay and John C. Reilly’s Green Team and the psychotic earth day spokesman. At least these videos make environmentalism look better than the “tree people” of this Ali G Show episode and it couldn’t hurt environmentalists to take a little ownership over such self-deprecation. It works for politicians, and few things are more political today than Mother Earth.
Since the political polarizing of environmentalism, the saviors and enemies of our planet are seen in terms of left and right, Democrat and Republican and who signed what legislation and who worked against it. Such absolutes construct artificial dividers of people based on opinions and affiliations, undermining the whole “we’re in this together” idea of the environment.
According to Lyttle, anthropomorphic and sociological studies have repeatedly shown that shared laughter creates a sense of community among diverse populations and reflects tolerance, acceptance and sympathy towards others. Remember what The Cosby Show did for defusing stereotypes and empowering the black community?
We can bash the Monsantos of the world all day and night, but it won’t get the average farmer to stop using its products. If anything, demonizing Monsanto products (that frankly help many farmers support their family) only excludes its customers from the conversation, throwing away any knowledge the group could have offered.
If environmental leaders want people to jump on the bandwagon, they might want to take a hint from the Huxtables and stop taking everything so seriously.
Green Police, a Super Bowl advertisement for a hybrid car, is a great example of how environmentalism can poke a little fun at itself and still reinforce a positive, progressive message. Jack Black’s Earth to America promotion encouraged me to be part of a movement towards progress, not a frenzy to stop a speeding train. I wanted to learn more about coal and clean air after I giggled at the Cohen Brothers’ This is Reality video.
Ultimately, laughter influences our attitudes, understanding, and brings people together better than any amount of finger-pointing or doomsday warnings ever will.
Swami Beyondananda argues that by embracing societal conflicts with humor, we’re better able to process its paradoxes and see solutions that fall outside of our normal thinking. No better example exists than America’s greatest humorist Mark Twain. By making us laugh at the often complicated and multiple truths of humanity, he completely changed American perception of slavery and racism.
So even though Ed Begley wants you to know that “there’s nothing funny about climate change,” I’m going to respectfully disagree. I’m sure we can find plenty of humor in climate change as well as everything else in life, and it’s something to be embraced.
Lighten up, principal Begley. It’s time to have some laughs.
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