Filed under: J500 Week 4, Society + Media | Tags: definition, epa, Jacob Muselmann, monsanto, sustain, sustainability, USDA
For a long time I thought I had been talking about sustainability, but it was really just me becoming glassy-eyed and warm as I imagined tiny, delicate green plants emerging through the smoggy, wicked epicenter up to Mother Nature’s sky, where we all belong, with the sun, and…
It was usually downhill from there. What were people even talking about? I didn’t know, but I thought it was noble, and, you know, wanted it to happen. But what though? Thankfully, my emotionally delusional days are over, and I’ve sobered up enough to want to know what sustainability actually is, minus the imagery. I wanted something objective and concrete. Now that, I quickly realized, was delusional: I found out about as many definitions of sustainability as there are ways to do it. Often, it is defined as the balance of people, planets and profits. But there’s something missing in this equation, something intrinsically bound up in the root of the word, sustain: time. Balancing people, the planet and profits becomes skewed when we do no think about the long-term. As someone probably told them, Monsanto, like almost every business involved in the business of food, needed to acknowledge sustainability. And let’s just say its approach sounded, well, familiar.
Theirs is a three-pronged message. The first two focus on increasing populations equaling increased food production (help us, Monsanto!), and the last one pledges, over the next 10 years, to help all “their” farmers, plus an extra five million people/contestants! It is among the many stabs at sustainability that makes one feel good without knowing why, and that should raise red flags.
So should the USDA definition, which fixates on efficiency and “enhancing.” Efficiency is code for corner-cutting and rationalization. And to enhance the environment? Hang on, doesn’t something have to be good and well before it can be enhanced? Be wary of vague interpretations of sustainability that prey on your lack of understanding.
I’m glad the DCFPC, a council that creates and promotes healthful and environmentally conscious food initiatives for Douglas County, has adopted a definition focused on the future, on maintaining and enduring. Because without a vision for tomorrow, a falling elephant is flying right up until it hits the ground, and we’ll start conserving when we need to—but not yet.
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