J500 Media and the Environment

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WEEK 3 (2/02-2/08):

• 2/2/10 CLASS LECTURE: SCIENCE AND STORYTELLING: Discussion about the challenges journalists and scientists face in communicating about our natural world. Focus on the use of food and agriculture as primary lenses of analysis. Virtual lecture on the practical challenges of translating science to a popular audience with Twinkie Deconstructed author Steve Ettlinger (4 p.m.). Follow-up on final DCFPC project.
• Complete these readings/viewings before Week 4 class on 2/9
  Food, Agriculture and Science

1) “Unleashing The Power in Beer,” Science Daily
2) Less Energy, More Beer (video)
3) “The Sincerest Form of Flattery,” David Kupfer
4) “The Failure of Science”: New paper makes a damning case against genetically modified food crops
5) “Laboratory Tests Belie Premises Of Some ‘GMO-Free’ Food Labels,” Patricia Callahan and Scott Kilman
6) “‘Non-GMO’ Seal Identifies Foods Mostly Biotech-Free,” William Neuman
7) Inquiries into the Nature of Slow Money: Investing as if Food, Farms, and Fertility Mattered, Woody Tasch, pp. 29-42
8 ) “All I Want This Year – A Local Foods Economy for Lawrence,” Lawrence Journal-World Localvore blog. (Review all hyperlinks in post.)

• Write a post for the blog by 5 p.m. on Friday 2/05/10. You may use this optional blog prompt (or write about whatever’s relevant): New Oxford American Dictionary’s 2007 word of the year was “locavore.” What happens to a movement when it becomes trendy? Does it help or hurt the cause? How is this idea being leveraged in the new Lawrence Journal-World blog Localvore? Use examples to support your assertions. Please put your name at the end of your posts and comments. Post under “Week 3” and in the appropriate category. Contact Lauren Keith if you have any problems.
• Respond to a colleague’s post and a comment on your post. Blog post responses and comments due by Sunday 2/07/10 at 5 p.m.