J500 Media and the Environment


Green Footing Part 1: Much Ado About the Shoe by travisjbrown

America has a shoe problem.

2,286,472,000 shoes were purchased in the U.S. in 2005 according to the American Apparel & Footwear Association. 297,821,175 Americans were alive at the end of 2005. That’s 7.67 shoes per person. Now I realize that I am a man and therefore do not understand the true glory of shoes, but this seems a little absurd. Think of all the different materials that go into making shoes and their packaging. Think of all the different places that those materials come from. Then think of where the shoes are made and how far they travel to get to your feet. In 2005, only 1.4% of consumed shoes were manufactured in America. 84.2% of American bought shoes that were:

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Just take a gander at this trend throughout the past few decades.

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Graph: The American Apparel & Footwear Association

And that’s not the half of it. Read this National Geographic Green Guide article to learn the true horrors behind the shoe industry.

Not only do your shoes affect your footprint, they significantly alter your carbon footprint as well. Oh dear, oh dear.

But many shoe brands are working to become more eco-friendly. Simple now uses sustainable materials such as organic cotton, water based glue, recycled car tires, and recycled plastic bottles when making their shoes.

Timberland is also making great strides to green their company along with the entire shoe industry. In addition to using organic and recycled materials in some of their shoes they also pay workers to complete 40 hours of community service each year. Also, all there shoe boxes now carry a “nutrition label” that tell the environmental impact of each shoe. The labels may not say where each of the materials came from or other important matters pertaining to each pair’s impact, but the intention is still admirable. Chief executive of Timberland, Jeffry B. Swartz says he hopes that other brands will adopt similar labels so that customers will compare eco-impact when shopping for shoes.

Huzzah to those who are trying to establish a firm footing in the fight for sustainability, but for the most part the movement to green the shoe industry is still lacking sole.

Maybe all the shoe biz needs is a little help from the hip-hop world. After all, RUN DMC did wonders for Adidas and The Pack’s song “Vans” boosted the sales of the already successful skateshoe brand.

I’m strutting down the street in my eco-friendly kicks

I don’t like toxic runoff cause it makes the fishies sick.

What do you think?

No?

Fine. I’ll stick to blogging.

Stay tuned for the next installment – Green Footing Part Deux: Local Shoe Subdue.

Happy strutting,

Travis Brown

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7 Comments so far
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[…] Nikki S.nHMaybe what the footgear playing needs is a small hold from the hip-hop world. After all, RUN DMC did wonders for Adidas and The Pack’s lineage “Vans” boosted the income of the already prosperous skateshoe brand. I’m strutting downbound the street in my … […]

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[…] abranHTimberland is also making avid strides to naif their interact as substantially as the full footgear industry. In essential to using nonsynthetic and recycled materials in some of their position they also country workers to surpass 40 hours of agreement … […]

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[…] dshawla Green Footing Part Deux: Local Shoe Subdue March 11, 2008, 3:46 pm Filed under: J500 Week 8 Posts | Tags: 3 r’s, environment, green, resole, shoe, simple, timberland Yesterday I took a broad look at America’s shoe problem […]

Pingback by Green Footing Part Deux: Local Shoe Subdue « J500/ES624 Media & The Environment

[…] student in Professor Simran Sethi’s Media and the Environment course at the University of Kansas originally published this to the course blog on March 10, 2008. America has a shoe problem. 2,286,472,000 shoes were purchased in the U.S. in […]

Pingback by Green Footing Part 1: Much Ado About the Shoe (Guest Post) - GreenBlog.ir

[…] at the University of Kansas, takes a look at the impact of what we put on our feet. This post was originally published to the course blog on Monday, March 10, […]

Pingback by Green Footing Part 1: Much Ado about the Shoe : Sustainablog

hi again! good convo all around. One thing us shoe comapanies can use more of is folks like you rallying consumers to demand more eco-friendly products. Then our supplies listen, our retailers listen, and everyone in the supply chain lends a hand. it is happening, a few years ago when we launched Green Toe, folks in the industry thought we were a bunch of silly Californians – but now you can’t go to a fashion trade show without green being talked about. It’s an upward energy for sure!

Comment by Grizz




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