Filed under: J500 Week 12, Society + Media, Waste + Recycling | Tags: betacup, disposable coffee cups, reusable coffee mug, The Coalition for Resource Recovery, waste reduction
When I wake up in the morning, the first thing I look forward to is having a cup of coffee. Over the past year, coffee has become one of my indulgences; I consume an average of three cups a day. Surprisingly, what makes drinking coffee so delectable for me is sipping it from my favorite red, reusable coffee mug.
I was astounded to learn that 58 billion disposable coffee cups are thrown away each year, according to Betacup. What is even more staggering is The Coalition for Resource Recovery tells us that “if all paper cups in the US were recycled, 645,000 tons of waste would be diverted from the landfill.”
Yes, I have contributed to this waste. In the past, I’ve purchased my grande cup of joe from coffee shops whose only option is serving coffee in a paper cup. I didn’t think twice about tossing those paper cups into the trash nor did I consider the abundant amount of trees, time and energy used to make and manufacture disposable coffee cups.
However, now that I am aware, I can no longer turn a blind-eye to this predicament. This is why I choose to drink my coffee out of a reusable coffee mug. In some small way I feel as though I am giving back to Mother Earth and making up for all of those paper cups I threw away.
We live in a society where convenience is highly valued. It is more convenient to carry a light weight paper cup than it is to lug around a heavy reusable mug. Betacup is an organization aiming to curb the amount of waste generated by paper cup usage. They are calling on coffee drinkers and non coffee drinkers alike to submit their ideas and designs for a more desirable option to the reusable coffee mug. Through this contest, Betacup hopes it will result in a collaborative effort from people all over the globe sharing and giving feedback on ideas to come up with a supreme alternative.
Habits are hard to break. Though, we can learn to embrace new ones. Generating conversations and ideas about how to conserve our environment and its resources is a great first step.
After all, the solution is in our hands.
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