Filed under: Business + Politics, Food + Health, J500 Week 5, Local Events + Action, Society + Media | Tags: green, Jacob Muselmann, local, Locavore, Walmart
If it’s not completely obvious by now, let me just tell you: The most foolish thing we as humans can do is assume that we are wise enough to solve problems later for our current behavior. If we step back for a moment to think about “local washing,” among the many other terms brandished by environmentalists, we can infer what it might mean. As many of us know, “local” is now in its heyday—it’s popularity has even risen to the ranks of WalMart recognition. Environmentalists meant well in spreading the idea, but its effect, despite all its good intention, has been had some unforeseen effects.
The biggest criticism has been the lack of focus on a particular aspect of local: produced, grown, sold, what? Which is better? The answer, or course, is that it all depends. Financially, it might be more noble to buy “local” product that are packaged and sold here, which would keep more money in the community in which one lives. To reduce pollution, we might buy “local” foods that were grown closely to where we are. In acknowledging the problematic relativism bound up in the word (and the idea), the “locavore” response has been to just use your noggin to decide for yourself what it means.
But others say that’s not good enough, that the lack of real definition is its undoing. But unfortunately, the debate—no doubt a healthy, well-meaning discussion—is swallowing up the movement whole. As with many hot issues in America (which is what makes them contemporary), the controversy escalates, and the movement, once called it for a reason, comes to a standstill while those intended to be reached become disenchanted or otherwise apathetic amid the clamor.
Education about environmental issues is something we should strive for, but the issues at stake require a more urgent response than can offer the gradual molding of the collective social psyche. Relativity is again a severe functional weakness in gaining consensus—it’s too slow. This is one of those times in the United States where we need to be drug out to the other side. Most, if not all, of the great and pivotal social movements in our time have had to go through an unpleasant phase of coercion. What we need is compulsion—by law and by a responsible government.
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