Filed under: Food + Health, J500 Week 2, Society + Media | Tags: convenience, fast food, food, Inc., processed food, Tyson
But I’m also busy.
I go into my kitchen, open the fridge, and find nothing appealing. There’s some cheese, yogurt, fruit, and juices, but I’m not in the mood for something like that. I want something with more “substance.”
So, I open up the freezer. Right there, in the front, is a giant bag of frozen chicken breasts.
It seems to be staring at me, imposing a feeling of guilt over me. It’s seems to be pleading, “Don’t you remember? You JUST watched a documentary called Food, Inc. telling you about the evils of processed chicken. And Tyson was SPECIFICALLY mentioned!”
My stomach’s voice seems to overpower that of my head. I get out the bag, stick a couple on a skillet, and in just a few minutes, I’m eating chicken. How convenient.
But isn’t that our problem? We, as citizens of the modern world, have an obsession with convenience. We want to be able to eat pleasant-tasting food in a very little time. Think of fast food–you don’t care what’s in your burger. It tastes good, doesn’t it? And you got it in less than five minutes. You probably didn’t even get out of your car.
I’ve been astounded in the past few weeks hearing commercials that now boast having 100% beef in a hamburger, or 100% cheese on a pizza. WHAT HAVE I BEEN EATING?!The sad thing is, though, on that late night on my way home, I will probably stop at McDonald’s for a double cheeseburger, or order that pizza from Domino’s.
So will we be able to change our habitual want for convenience? When food advocates stress the importance on spending a few extra dollars to help the current problem, I think their emphasis should be more on what can be done to change our want/need for convenience, or cater to that convenience through healthy, unprocessed, and natural foods. Is this a possibility? I think we’re moving forward. Look at McDonald’s newer healthier choices. But the want has to start somewhere for companies to change, and we, as habitual, convenience-seeking consumers, have to be the ones to initiate.
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