J500 Media and the Environment


Green Is… by christinewerem
June 24, 2009, 7:10 am
Filed under: J840 Week 2 | Tags: , ,

What is green is in the eyes of the beholder. A person who uses a reusable grocery bag or beverage container may not know it is a green initiative but may use it because they were given the items for free or because it is the popular thing to do.

Nalgene Bottle

Nalgene Bottle

There is not a book that lists every single green option and these options are certainly not published to a source that every single person in the entire world uses. What determines something to be green is based on a person’s knowledge of how a particular product is created or how in-depth a specific act will help a green initiative.

I came up empty after searching for a Web site that may include a large list of green initiatives the every-day-person could follow. I found many sites and articles with small lists of green acts and noticed cities are beginning to publicize specific green initiatives. An April 2009 earth911.com article entitled, “Atlanta and Miami Among Cities Declaring Green Initiatives” gives specific examples on what each city is doing but not how each citizen can follow green initiatives. This article title says “green initiatives” but does not define green – this means it’s assumed citizens already know what’s green and what’s not. But based on the first two Green Marketing class sessions, there are many areas green sustainability acts cover including health, food and nature.

Based on this article, earth911.com considers composting food, locally collected biodiesel fuel and food waste collection to be green initiatives. The simple message incorporates these topics on the home page, earth911.com, by promoting the three R’s: Reduce, Reuse and Recycle. Maybe The three R’s is the assumed green definition. Maybe what’s green can be broken down into one of the three R’s. Or maybe this is too simple of an assumption.

Thank you,

Christine Weremy

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1 Comment so far
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Christine:

You bring up a good point and a conversation stopper in the green dialogue. Are “green” definitions helpful or limiting? Hybrids are green, but their nickel batteries are not. Collecting rainwater is green, but storing water in toxin-leaching plastic barrels is not.

But do you stop driving hybrids and using rain barrels?

What are two words you would put into a new definition of “green”? Would “sustainable” be one of them?

Cheri L.

Comment by CheriL




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