J500 Media and the Environment

by christinewerem
June 22, 2009, 6:44 pm
Filed under: J840 Week 2 | Tags: ,

What is green is in the eyes of the beholder. A person who uses a reusable grocery bag or beverage container may not know it is a green initiative but may use it because they were given the items for free or because it is the popular thing to do.

There is not a book that lists every single green option and these options are certainly not published to a source that every single person in the entire world uses. What determines something to be green is based on a person’s knowledge of how a particular product is created or how in-depth a specific act will help a green initiative.
I came up empty after searching for a Web site that may include a large list of green initiatives the every-day-person could follow. I found many sites and articles with small lists of green acts and noticed cities are beginning to publicize specific green initiatives. An April 2009 earth911.com article entitled, “Atlanta and Miami Among Cities Declaring Green Initiatives” gives specific examples on what each city is doing but not how each citizen can follow green initiatives. This article title says “green initiatives” but does not define green – this means it’s assumed citizens already know what’s green and what’s not. But based on the first two Green Marketing class sessions, there are many areas green sustainability acts cover including health, food and nature.
Based on this article, earth911.com considers composting food, locally collected biodiesel fuel and food waste collection to be green initiatives. The simple message incorporates these topics on the home page, earth911.com, by promoting the three R’s: Reduce, Reuse and Recycle. Maybe The three R’s is the assumed green definition. Maybe what’s green can be broken down into one of the three R’s. Or maybe this is too simple of an assumption

Christine Weremy


2 Comments so far
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Hey Christine, thanks for your post, you make some great points.
1. The idea of Green is what my COL would call “a soup sandwich.” This means that it is something you want but just cannot get your hands around it.
2. I use things that were Green gifts, but not because I thought of it, rather receiving the gift brought the idea to my world, which I deeply appreciate.
3. There are a lot of good ideas out there, and not every person considers each idea Green, or do-able.

BLUF: (bottom line up front), I believe we all need to continue working on the Green movement, the Greening of planet earth, until we either infect every other member of the human race with the desire to sustain this world, or until we come up with ways for everyone to be GREEN! The more ideas we come up with, the more ways to save our world, the better. Each idea will fit into someone’s life in a way they can support.

It only takes the first step to start walking and then you are soon running.

Again, thanks for your post.


Comment by angelajon

Thanks for responding Angela. Remember not everyone wants to take time out of their day to learn how to be green and save the planet. Your COL is right – greening the planet and convincing everyone to follow green initiatives is too complex for individuals to wrap their heads around. For these reasons, local and national governments will have a greater impact on changing the minds of citizens. Hopefully today’s economic bill will pass the House and the Senate in the fall so the U.S. will be one step closer to reversing our harmful reaction.

Christine Weremy

Comment by christinewerem

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