Filed under: Society + Media | Tags: communicate, environment, management, policymaker, sustainablity
<!–[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]–><!–[if gte mso 9]> <![endif]–>After spending the last month speaking with politicians and researching how to speak to them, I now have the challenge of framing messages for a different kind of policymaker, the CEO and board of directors of my company. While the CEO and the board are a different kind of policymaker than the city, county and state representatives my group spoke with, I believe the approach to communicate with them will be similar.
My first challenge will be to educate the audience on the benefits of embracing sustainability and being socially responsible. I think this will have a greater impact if I can successfully educate them on the risks of inaction as well. Secondly, I think it will be important to gather support from employees at all levels of our organization. If management realizes that sustainability is a priority of a majority of employees, that might encourage them to make it a higher priority on their own lists. Just as we found that politicians value the priorities of their constituents, I think the same will hold true for the leaders of my organization.
The final element that will help me be successful is to present a plan of action. By developing goals and then showing them how those goals can be met, I think it will help the CEO and the board see that this is an attainable mission. Being part of this class has definitely armed me with more knowledge, so I will be able to speak intelligently to our policymakers and hopefully make a difference in the impact my company has on the environment now and in the future.
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