Filed under: Energy + Climate, Society + Media | Tags: climate change, faith, green messaging
I have asked myself that question many times while sitting in my cubicle at work or doing homework late at night. When something is challenging, or difficult I remind myself why I am doing it so that I don’t lose heart. Sometimes my motivation is financial, or I want the satisfaction of getting an A, and sometimes I want to know that I’ve done my best. What’s my motivation for going green? I’ve thought about this a lot during this class and while working on the project for CEP. In order to effectively communicate anything, you have to understand the motivation of your audience. Sometimes communicators take the easy way out and create messages that are inauthentic and sugar coated, but they only scratch the surface of why people care about something. They don’t take that extra step of really understanding the issues from the audience’s perspective and connecting with them on a level that earns their support, respect, and loyalty.
While trying to understand the motivation of faith based constituencies who are passionate about climate change, I’ve learned a lot about different ways that people are already making a difference. Whether it’s saving their church money by lowering their heating costs, educating members of their faith about their personal carbon footprints, or championing their denomination’s national platform for climate change, there are a lot of people that are already taking action. I think that organizations like CEP can be a mouthpiece for change by gleaning ideas and personal stories from veterans of the climate change battle and urging others to join the fight. I hope that our final project in some way is a small battle cry.
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