J500 Media and the Environment

Build a tree and show what is inside of you by jenjenku

This is not my Week 3 post, but it is a fantastic campaign that I wanted to share. Seventh Generation’s “Show What’s Inside”.

From the great law of the Iroquois Confederacy found on Seventh Generation’s Web site we read, “In every decision we must consider the impacts for the next seven generations”.


Go online, build a tree, make a difference!

Seventh Generations “Show What’s Inside” campaign is absolutely brilliant. Ad Age has even named the campaign as one of this week’s “works of the week”. The Web site shows “ingredient transparency”. It helps consumers learn what each ingredient means for the health of your family and the impact on the environment.


“Seventh generation products have saved 280,817 trees and 554,746 gallons of petroleum”.                                  


This is a fantastic campaign, please check it out!


Jennifer W.


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