Filed under: Food + Health, Society + Media | Tags: body burden, chemicals, environment, messages, nature, skin
When you get under people’s skin, they don’t forget it. If you want their attention, make them squirm in the place where they live. If you want people to connect with the environment, you have to get personal, says cognitive scientist George Lakoff.
Don’t ask who will defend nature? Ask who will defend your nature, the one under your skin, that microcosm of the environment that is your body. Ask fast, because according to the Centers for Disease Control, your inner environment is already polluted.
A National Geographic reporter looked under his skin using body chemistry analysis. This healthy, average, non-smoking American was shocked to find that merely living in this world had poisoned his body. He had picked up chemicals from his bottled water, his nonstick pans, his shampoo and his flight to San Francisco. They were the same pesticides, plastics, retardants and metals polluting the rest of nature, not just the ecology of his body.
This inner landfill is called “body burden.” It refers to the burden of pollutants our bodies carry around every day. Some are harmful but fade, and some are the tipping point as to whether or not you develop cancer or have a healthy pregnancy.
We ARE the environment. There’s no separation. It’s under our skin, always has been. So how do we communicate that? As marketers, how do we create those unforgettable messages or images that will make people squirm? How do we get personal? Tell me, what gets under your skin?
The video below explains the Environmental Working Group’s “body burden” study, the same study mentioned by George Lakoff in the Sierra Club article.
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