Filed under: Society + Media | Tags: consumerism, David Clark, Story of Stuff
“We do not inherit the land from our ancestors, we borrow it from our children” This Native American proverb is a perfect example of what David Clark said about connecting and communicating as it relates to sustainability. It makes an emotional connection, and it’s persuasive. There’s a lot of hullabaloo out there about “going green.” People don’t understand it, and if my assumption is correct in thinking the majority of people in the world are like me, they don’t know where to look to find simple answers. So what do they do? They either ignore it or are slow to adopt change. This is why communication is so important, and David’s time was so valuable to us on Friday.
I found this cool site called The Story of Stuff, a great storytelling piece that not only lays out that the green movement as not just environmental, but social. It’s authentic, emotional and simple. But maybe most importantly, it engages its audience with a different viewpoint, which is something else David stressed is of enormous importance when communicating about these issues, or for that matter, communicating in general. The Story of Stuff focuses on how consumerism in the U.S. is out of control and how the system behind it is in no way helpful. I guess it’s not surprise, then, to see the increased interest in green products. But to truly be sustainable, our consumer-driven society needs clear and direct communication to help aid us in purchasing the right green products. There’s a curiosity out there, so people are listening, but it’s people like David and sources like the Story of Stuff that can help craft and deliver the message the right way. And, the simple way.
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