Filed under: Business + Politics | Tags: bleach, green washing, Seventh Generation
For many, nothing guarantees a clean like bleach. People not only use it to whiten their whites but also to drive back the mold in their showers and sterilize great finds from yard sales. Why would anyone stop using this product?
I felt this way about bleach. The only negative drawbacks I saw were the headaches I always had after cleaning my bathroom and the frightening fact that a child or pet could be poisoned if they accidentally swallowed it. What? Hang on. I started to evaluate this product and others in my home.
I’m not alone of course. Interest in green products is gaining popularity and with good reason. No one wants to expose themselves and their loved ones to harmful chemicals such as chlorine and dioxins. They want safe products that get the job done, and if they don’t hurt the environment in the process, then that’s a good thing too. Unfortunately, it is overwhelming to navigate the sea of green products available and determine which ones are genuine and not green washing, a term defined by Wikipedia as a “deceptive use of PR or green marketing” that misleads customers about the environmental benefits of a product. Consumers need some help. While looking for reliable resources, I discovered a handy book, The Better World Shopping Guide, published this month. It is recommended by Seventh Generation, a company that has been repeatedly recognized for its social responsibility, transparency and environmentally-friendly products. The book can serve as a compass to consumers. Seventh Generation is an example other companies should follow.
— Stacey Chance
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