J500 Media and the Environment

About Me: Michelle Chisholm by michellec1
October 7, 2008, 12:25 pm
Filed under: Society + Media

My name is Michelle Chisholm and I am in my second semester of the KU MBA program. I was very excited to learn that this class counts as one of my electives as I’m interested in learning more about Marketing Communications and it’s a nice break from Accounting. I graduated from the University of Illinois in 2003 with a double major in Psychology and French.  I currently work at Sprint in the Corporate Social Responsibility department. My title is Community Relations Specialist and I work mostly with our sponsorship of non-profit events here in Kansas City. I am relatively new to blogging, but I just posted my first few blogs on Sprint Space, the company’s new internal blogging tool. A co-worker helped me add a YouTube video and I was proud as punch! Needless to say, I still have a lot to learn, but I am definitely interested in becoming more comfortable in the world of social media.


When it comes to being green, I’d like to think that I am environmentally friendly, but after reading the first few chapters of the book, I realize I have a lot of work to do. I lived in France my junior year in college and was impressed by all the ways the Europeans are ahead of us when it comes to recycling and just simply using less. I strive to make simple changes in my lifestyle to be more eco-friendly, but often find myself succumbing to the convenience of American throw away consumerism. Sprint is doing it’s best to “go green” and it has been interesting to see the response of the employees as they removed Styrofoam cups  from break rooms and launched phone recycling programs. We are just now beginning to publicly promote our green efforts to our customers, so I hope to be able to immediately apply the concepts I learn in this class to my everyday job.


I look forward to meeting everyone this weekend and am interested to see what we all can learn from each other.


3 Comments so far
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Michelle, I look forward to learning how CSR plays out at Sprint. Social networking definitely has a steep learning curve, but it is an extraordinary way to reach people and build community.

Comment by j500

I also think it’s great that we both work for Sprint and are able to share different perspectives on going green. Lord knows our company needs to not only stand out from the clutter, but to take real steps in becoming sustainable. I’m obviously not too privy on how Sprint is leading the charge, and I’m happy to know that there’s a group dedicated to managing CSR. I’m also intrigued to find out (through your “about me” post that there is now a blogging tool for employees. I find it difficult to get on iConnect regularly given the ever-increasing workload with even fewer resources, but I think this is a great step forward in engaging employees in conversation about the current state and future of our company rather than letting the conversation take place at the “watercooler.”

Comment by matthewj77

Michelle–You said that the book made you think that you have a lot of work to do to “go green.” To me, being green is more of a dynamic process rather than an end state so taking this class is a great step on your “greening!” 🙂

Comment by susang09

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