Filed under: Society + Media, Waste + Recycling | Tags: eco-hottie, John Mayer, LEED, live earth, recycling, ReProduct, Reverb, zero waste
I’m just going to come out and say it: I heart John Mayer.
Photo by Kim Wallace | I waited four hours in the rain to get to the front row to see John at Uptown Theater in Kansas City in 2005. In 2006, I saw him in St. Louis (but not as close). I’m planning to see him in Mountain View, Calif., this summer, if all goes as planned…
Now, you may be thinking, “What the heck does this have to do with our environmental blog, Kim?”
Well, I’m a crazed fan, and I really like to keep up with what he’s doing because he’s my favorite musician. I read his blog, his fan blogs and any other JM-related stuff. Laugh it up, chuckles. Laugh it up.
So of course it caught my attention when I learned that John was getting all emo eco on me. He played at Live Earth and partnered with Reverb, a non-profit that “educates and engages musicians and their fans to promote environmental sustainability” for his 2007 summer tour. He designs and sells eco-friendly (but expensive—that’s another post) tote bags on his website.
But John’s newest venture got me wondering a bit.
Does that even make sense?
But it gets better: Instead of chucking the card when it’s time to clear what you’ve hoarded and pack-ratted for months, you can send the card back to the company so that it may be re-purposed into Shaw carpet tile backing.
That means that USPS is going to be driving a ways back and forth and around to redistribute these babies.
I’m just not sure that the supposed eco-friendliness of this product outweighs what can easily be done with conventional, recycled-paper cards: Receive card. Take out money. Put card in recycling bin. Take recycling to the curb/to Wal-Mart recycling center. Spend green on shoes.
ReProduct could have saved so much paper by NOT encouraging the mailing cycle, and could have refused “healthy plastics” by using recycled paper—there’s enough of it to go around, right?
But did John think of that? I just wonder how schooled he is in the pros and cons of the sustainability market. Sure, I’m no expert, but it seems that if I was a famous person, I would want to think before I added my name to something “eco.” I won’t stop loving him for this, but I just wonder why he couldn’t have just designed a cool e-card for Care2 and said to hell with all tangible greeting cards, paper or plastic?
Do you think some celebrities are as schooled in the environment as they need to be? John doesn’t claim to be an eco-hottie, but you could put him in that category for the different things he’s been doing.
What do you think about the pros and cons of the sustainability initiative? Is it really give and take, as it seemed to be with the LEED video we watched in class, as well as this ReProduct company? Can anything EVER be zero-waste? Should companies be allowed to claim “zero-waste”? Tell me, tell me, tell me!
-Kim “I-Wish-I-Was-An-Eco-Hottie” Wallace
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