Filed under: Society + Media | Tags: blog, blogger, communication, global warming, green blog, international news
Thanks to advanced technology, we can keep track of global news simultaneously 24/7. Media cover various environmental issues around the world and people’s awareness. Visual communication, such as images of flooding in China and melting glaciers in Antarctica, leaves a strong impact on the audience’s mind and and alerts them to the consequences of humans’ selfishness.
Photo Credit: World View of Global Warming
According to the poll released by Stanford University in June 2007, 85 percent of Americans believe global warming is “probably” happening.
Although the majority of Americans are aware of the issue, some people look at the global crises as if they were watching a movie or something happening outside their world. Those people are reluctant to take action for the environment unless they have incentives to do so.
Are they lazy, selfish or immoral? I don’t think so. I understand people who feel overwhelmed by enormous amount of information. The media send out a bunch of clueless information. The audience are loosing a connection with those information. If we really need the audience’s attention, we have to establish “Why do we care?” and “What can we do?”
It is not easy to provide a reason and solution, especially if it’s international news. But as bloggers, we can serve as the bridge to connect global news to the audience. How can we then communicate with readers as a blogger and persuade them to take action?
The best way of advocacy is give a direct experience to the readers and involve them into activities. We can suggest the readers to volunteer abroad to get their hands dirty. This will connect them to a certain region and influence their actions in the future. Learning about fair trade through chocolate, coffee and tea, is a good introduction, too. Donations for green especially to a specific place might make the readers care more about the place. Also, bloggers should gather readers around the world and encourage them to communicate on their blogs. The readers can learn about different opinions, including non-American voices.
Do you have any ideas? I’d love to share your strategy and feedback.
By Sachiko Miyakawa
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