Remember my post about the magazine industry? I just read on mediabistro.com that one of my favorite magazines (and the one I worked at during my winter internship) is getting even greener. Women’s Health is pretty solid, and Rodale, its publishing company, is the same that published An Inconvenient Truth.
Celebs and green? Fine by me.
For your enjoyment.
-Kim (sorry, I couldn’t get the link to work)
Women’s Health to Up Green, Celeb Content
APRIL 14, 2008 –
Continuing an effort to increase its green-focused content, Women’s Health is teaming up with the Environmental Media Association to launch awareness-raising, celebrity-studded events and introducing a new column with Alexandra Cousteau, called In Focus Planet, with the July/August issue.
WH hopes that owning the green space will help it appeal to a wide range of advertisers (event sponsors Keen Footwear and Aveda are new clients). The goal also is to help the Rodale title grow by increasing its involvement with celebrities both in and out of book and thus grow its reach with influencer women.
Don’t expect to see stars on the cover, though; WH editor Tina Johnson said the magazine would stick with using fit and trim models.
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