Filed under: Fashion + Beauty, Society + Media | Tags: Brooke Shields, Calvin Klein, male model, organic cotton, underwear
In the early ’80s, fashion designer Calvin Klein plastered billboards and TV commercials with the pre-pubescent body of 15-year-old Brooke Shields. The sell line?
“You wanna know what comes between me and my Calvins? Nothing.”
Well, Ms. Shields, I know what should come between you and your Calvins…organic underwear!
The unsexy image that organic cotton underwear used to have has been completely turned around thanks to quality designers and…hot models.
Pretty sure this guy is bringing sexy back in tightie-whitie organic cotton boxer briefs…
And these ladies? They’re rockin’ organic cotton, hemp and silk…sans pants! Who needs Calvins to be sexy?
The green movement is sexy—when it comes to fashion, beauty and consumption. Environmentalists need come up with appealing ways to make sustainability in life choices—fuel efficiency, deforestation, global warming—the climax when getting people to go green.
So what do we do?
Well for one, we have to get up off our Calvin-covered asses and let people know why buying organic cotton is sexier and why eating organic food is better. If we must reach people through consumerism, then we must at least give them everything they need in one package: the luxury product + the luxury of information.
Manufacturers should tell buyers what they’re getting and what the effects are of buying these products: Do female artisans in the Phillipines get paid fairly for sewing your knickers? Does the chocolate company offset its carbon emissions? What does it mean when cotton is grown without pesticides, and how does it affect you?
Lots of sustainable companies provide this information, but I think it really needs to be drilled into the minds of consumers so that they know that buying green is not only “trendy” but also smart. Green consumers should be able to tell their friends solid reasons why they buy eco-friendly products, in order to keep the trend, and the earth, alive!
It probably wouldn’t hurt to throw in a male model or six…
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