Filed under: Society + Media
Beer companies know it. Perfume companies know it. Designers know it. Even Gov. Arnold Schwarzenegger knows it: sex sells. Advertisers definitely know it, you can’t turn on the TV, open a magazine, or walk into your local Target without getting a full-on shot of a size 00 seductress asking you to buy something without saying a word.
The environmental movement got that cute sells (think of the penguins and the polar bears), but it has yet to fully embrace the whole sex thing. The problem is that there is no sexy chick to mascot for environmentalism. Sure, there are hot celebs hugging trees all over the media, and that’s done its own share – but the fact remains that Mother Nature herself is not hot.
Now picture this: the next global warming (or climate change, or weather irregularities and possible resulting discomfort) ad comes out. A super hot Ferngullyesque model is leaning against a lone tree, pouting ever so deliciously, looking sultry as she peers over a recently plowed down stretch of boreal forest. “Save a Tree, Stop Global Warming” is printed across the bottom of the scene – not that it matters what the words say, the picture will say it all and more.
It would be even better to have an animated Gaia figure – the name Mother Nature is out obviously, no sex appeal there – made into stickers, action figures, maybe even a cartoon show, a sort of sexed-up Captain Planetess. And why not? Moral qualms, dumbing down of a serious contemporary issue – pshaw. Nature is sex – bumble bees making love to flowers, rabbits popping out multiple love bunnies, the animal drive to survive and reproduce. It’s about time humans joined in and let a pair of womanly hips and full juicy lips say what politicians, academics, and journalists have been trying to say for decades:
Global climate change is H-O-T-T Hot.
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