———————– ** Fresh Green Beans ** ———————– Grown in Kansas. Eaten Worldwide.


Marketing Green
January 4, 2008, 11:28 pm
Filed under: Uncategorized


Photo: Chris Jordan

3/13/08, Week 9: All material from (cancelled) Week 6 has been moved to this class period:

How do we communicate environmental messaging in other kinds of media? Sundance Channel Senior Publicist Katie Lanegran will discuss the PR launch of the first national regularly scheduled television programming on environmental issues and Jessica Root, an Editorial Assistant for Discovery’s Planet Green & TreeHugger.com, will discuss the ways in which TreeHugger creates stickiness and keeps people on the website. KU Professor Bob Basow will detail his Fall 2007 Campaigns class efforts to forge a strategic communications plan for the Center for Remote Sensing of Ice Sheets.

Week 9 Assignment:
Viewing: A Picture is Worth a Thousand Words
1) “Rivers and Tides” excerpt, Andy Goldsworthy (video)
2) Review Nature Photographers website
3) Review “Best of Photojournalism” winners
4) Read So You Want To Be A Blogging Star
5) Review web content on TreeHugger.com – especially Green Guides, TreeHugger Radio, TreeHuggerTV, and Hugg.com
6) Review web content on Grist.org – especially Election Guides, Ask Umbra, Gristmill, and The Bottom Line


Photo: FixingThePlanet.com

Suggested Blog Post:
Review the amount of food various families eat in one week.
How significant is the visual impact? Would you have felt the same way about these diets if you had just read about them? Why or why not?
Make sure you also post a comment to your colleague’s post and respond to a comment to your post.

3/14 FIELD TRIP #2(Rescheduled): Haskell-Baker Wetlands (12:30-4:30pm, Host: Mike Caron)