———————– ** Fresh Green Beans ** ———————– Grown in Kansas. Eaten Worldwide.

Photo: TreeHugger.com

4/10/08, Week 12: Green or Greenwash?
From The Weather Channel’s LEED certified HD studio to Sundance Channel’s conservation efforts, how important is it for media outlets to walk their talk when addressing environmental issues? Can corporate media effectively cover environmental issues? Lauren Zalaznick, the President of Bravo television and Chair of NBC’s Green is Universal initiative will join us virtually, as will Birgitte Rasine, the founder of Lucita (a marketing firm that released one of the first US reports on the social responsibility of media).

Week 12 Assignment:
Reading/Viewing:
1) “Green or Greenwash?,” On The Media (audio)
2) “Green Postures,” Evan Eisenberg & Freda Eisenberg
3) Take a look at www.ChinaDialogue.net
4) A Scientists Guide to Talking with the Media (excerpts), Union of Concerned Scientists
5) Sustainability: A New Landscape of Discussion
6) Skim SF Environment Office Green Checklis
7) The Birth of Blue

Photo: TreeHugger.com

Suggested Blog Post(Due 04/15):
Study the internet, television, radio, and print maps Worldmapper.org
How does access to media shape the kind of environmental stories that are disseminated? Why don’t we know more about environmental issues in, say, Africa?
Make sure you also post a comment to your colleague’s post and respond to a comment to your post.