———————– ** Fresh Green Beans ** ———————– Grown in Kansas. Eaten Worldwide.


Green Audience
January 4, 2008, 11:28 pm
Filed under: Uncategorized
Photo: Treehugger.com

4/03/08, Week 11: The Green Voice
The power of the green media is in the interconnections. There is no lone storyteller/activist and there is no single audience for green messages. We will screen the film “The Greening of Southie” to look at how an unlikely audience was inspired by green building and design. Then journalist Beth Bader will visit class to discuss her experiences as well as sharing insights on how to get traffic to a blog, add relevance to your message, and better understand who you are reaching by your efforts.

Reading/Viewing: Green or Greenwash?
1) Review GreenCom Web site
2) Review Environmental Communication Network
3) “Trend Watching,” GreenBiz
4) “Nets Rally for Positive Cause and Effect,” MultiChannel News
5) “Networks Get with the Eco Program,” MultiChannel News
6) “Operators, Networks Walk the Green Walk,” MultiChannel News
7 ) “The Mean, Green Marketing Machine,” MultiChannel News
8 ) “The Green Team,” MultiChannel News
9) “Exterior. Day. (Electric) Car Chase.” Digital Content Producer
10) “’Almighty’ Enlists Green Initiative,” Variety
11) “Thinking Outside the Fox,” Grist
12) Review Center for Media & Democracy website
13) Review Madison Avenue Sells SUVs. Can It Sell Climate Action?
14) Bravo’s Chief Reaches Out To The Prosperous Urban Woman
15)Skim SF Environment Office Green Checklist

In lieu of post, enjoy the game and be prepared to ask questions of this week’s class guests. Rock Chalk!!




RSS feed for comments on this post.