J840 Communicating Social and Environmental Initiatives

 Reading/Viewing: Social Messaging

1) “Good News, Bad News”, Jeremy Iggers, pp.57-70 (http://books.google.com/books?id=P2NthIQkkPgC&pg=PA69&lpg=PA69&dq=advocacy+journalism+ethics&source=bl&ots=VwzfTZU7US&sig=3AaySWiYMjvi4ylEyhIblSXpIP8&hl=en&ei=a3gkSouBE6WaMva0kYwF&sa=X&oi=book_result&ct=result&resnum=4#PPA60,M1)

2) “Does ‘Caring’ Require Advocacy in Journalism?” Elecia Chrunik (http://www.journalismethics.ca/feature_articles/does_caring_require_advocay.html)

3) “What is Social Marketing?” Nedra Kline Weinreich (http://www.social-marketing.com/Whatis.html)

4) “Ghost World,” Ryan McGeeney (http://www.kansan.com/stories/2008/dec/10/ghost_world/)

5) Homeless Primer, prepared by Lauren Keith, University of Kansas  Homeless Primer[1]

6) David Pirtle Interview (http://thestory.org/archive/the_story_559_Homeless.mp3

Conduct fieldwork for your final assignment.  This should include in-person interaction as well as virtual encounters, i.e. by phone, e-mail or Skype. 

Write a post on your perceptions of objectivity and advocacy in journalism (strategic communications or news reporting) by 5 p.m. on Friday 7/10.  Post under “Week 4” and in the appropriate category.  

Respond to a colleague’s post and at least one comment to your post.  Blog post responses and comments due by Sunday 7/12 at 5 p.m.