J840 Communicating Social and Environmental Initiatives

Reading/Viewing: Social and Environmental Priorities

1) BBMG Conscious Consumer Report Highlights (http://www.triplepundit.com/pages/bbmg-helping-socially-consciou-003246.php)

2) Roper Green Gauge Press Release (http://www.csrwire.com/News/9473.html)

3) “Psychologists Determine What it Means to Think Green” (http://www.usatoday.com/news/nation/environment/2008-08-13-green-psychology_N.htm?POE=click-refer)

4) “Economy, Jobs Trump All Other Policy Priorities In 2009” (http://people-press.org/report/485/economy-top-policy-priority)

5) “The (Un)Wise (Ab)Use of Nature: Environmentalism as Globalized Consumerism?” Timothy Luke (http://www.cddc.vt.edu/tim/tims/Tim528.htm)

6) ecoAmerica American Environmental Values Survey, pp.4-31 (http://ecoamerica.typepad.com/blog/2006/12/american_enviro.html)

7) “Homelessness: Old and New,” Kim Hopper (link to PDF below)

Homelessness Old and New – Hopper

No blog posts this week.

Complete your 750-1000 word customized green messaging assignment that seeks to satisfy a personal or professional need for environmental messaging (and will be fleshed out with the instructor during the first day of class).  The style guide for this submission will be dictated by the content and context of your offering.  The submission format should be as follows for this and every electronic submission: Abbreviated document title-First nameLast Initial.  For this Environmental Messaging assignment, the document title should read: EM-First name Last initial (ex: EM-SimranS.doc).  Make sure your name and the document title are listed within the document, as well.  If you don’t follow this format, you’ll be asked to resubmit your document and will be marked down at my discretion.  E-mail it to me, with the same title in the subject line, and cc: Cheri LeBlond, by 5 p.m. on Sunday 7/5.