I agree with Meganr21 that education is important, but it is not enough. I, and many others, have been working on climate change education and encouraging climate protection for years with little impact on emissions. What helped? The biggest help came from the sharp increase in gasoline prices in 2008. We need to find ways to put economic prices on damaging activities (burning fossil fuels, using excessive packaging, etc, etc)–some say “internalize the externalities” or “pay for the hidden costs.” One smart person quipped that it would be like putting the end of cars’ tailpipes inside the car. If we did that, people would suddenly be willing to pay for excellent exhaust systems, but because we put it into the atmosphere, we don’t “see” the costs. Of course, we also need to consider social justice and avoid placing added burdens onto poor and disadvantaged individuals.

Education is important, critical even, but it’s not sufficient.

The USDA is also establishing a voluntary labeling program under which makers and vendors of biobased products can attach USDA-approved labels. These labels will have logos to help consumers easily spot the products off shelves, as well as a statement of the product’s and/or its container’s biobased content. More information is found here – http://edocket.access.gpo.gov/2009/E9-17610.htm
This labeling program is necessary to dispel misleading claims.