Filed under: Business + Politics | Tags: cleaning, Clorox, Green Works, Greenworks, home cleaning, Sierra Club
Clorox has an interesting new line of biodegradable cleaning solutions called Green Works and an even more interesting endorsement, the Sierra Club.
Unlike the organic food industry, Clorox is tying itself very closely to Green Works products by placing the Clorox logo plainly on the product. People trust Clorox as a brand that cleans well and is making it a point that Green Works works as well as all their other cleaners. If Clorox is able to convince people that biodegradable cleaners are just as good as any other, it will be an enormous step toward a more natural home cleaning future. Green Works is also pricing itself below other “green” cleaners on the market, making it more affordable and attractive.
If you are not familiar with the Sierra Club, they are an organization that has been promoting environmental awareness and combating the use of toxic substances since 1893. Endorsing a company who continues to sell products with toxic substances like bleach is bound to upset many environmentalists, especially with money involved.
Is this a step toward the universal removal of toxic chemicals from home cleaning products or a degradation of the Sierra Club authority?
via: NYTimes, No Impact Man
Bobby Grace
