Filed under: Fashion + Beauty, Society + Media | Tags: Bryan Welch, eco, green, Moms, New york Times
I saw this article in the New York Times this morning and thought it was a good story about finding other voices in the green movement.
As Bryan Welch was saying last class, one way to forward the conversation of the environment is to find a community of people and a related value that has positive eco effects. For Natural Home, that was getting mothers to talk about the health of the products in their home. And products that are healthy for us, are most likely healthy for the planet.
The New York Times article was interesting because unlike a magazine which is in some ways a one way conversation, the eco groups in the article were an actual community talking and enlightening eachother.
What is most important about this community though, is the power they wield. Not only in the immediate decisions of family purchase, but in the habits and values distilled in their children.
Ms. Pinkson and her colleagues are well aware of “the mom demographic,” as they call it, in which, according to surveys for the Boston Consulting Group, women say they “influence or control” 80 percent of discretionary household purchases. Thus far, their thrust has been more about being green consumers than taking political action.
Any ideas on how we get men to be more pro-active?
-Adam
