J500 Media and the Environment


The Living Dead by bobbygrace
February 3, 2008, 8:01 pm
Filed under: Society + Media

If you care at all about the environment, you’ve got to be an optimist. While there are plenty of victories to talk about, it’s still an uphill battle. That’s why articles like Michael Shellenberger and Ted Nordhaus’s “The Death of Environmentalism” seem so disheartening.

Of course, you can’t judge a book by its title… or something like that.

Shellenberger and Nordhaus are attempting to dismantle the fiery rhetoric the environmental movement is known for and rebuild it with something that is not only more edible but stronger and more pervasive. Fortunately, this is something I see happening. Earth-friendly products and services have been showing up in almost every market, from Home Depot to Enterprise. Environmental blogs are increasing by the dozens, making access to news faster and smarter. The IPCC and Al Gore were honored with the Nobel Peace Prize for their work in disseminating knowledge on climate change. It’s hard to call a movement dead when some of its main proponents are being awarded Nobel prizes. Most importantly, you no longer have to worry about being called a hippy when you say you care about the environment.

So when articles with titles like “Environmentalism is Dead” are published, they are clearly meant to be provocative, to “ruffle feathers.” The movement is obviously still alive, but no longer has the treehugging hippy connotations it once did. It’s getting more respect and attention from a larger group of individuals, politicians, scientists, journalists, and businesses than it ever has.

Bobby Grace

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2 Comments so far
Leave a comment

Bobby, I love it when you say, “It’s hard to call a movement dead when some of its main proponents are being awarded Nobel prizes.” Would it be more apt to describe environmentalism as being reincarnated into something less crunchy?

Simran Sethi

Comment by j500

It’s easy to describe the movement as reborn. So many more people are getting involved in a variety of ways. The difference is in the individual level though. A greater number of people have a basic interest in being green (buying CFLs, hybrids, turning off lights, etc.) than in the past.

Bobby Grace

Comment by bobbygrace




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